China's Digital Pulse: A Guide to Social Media and Apps
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China's Digital Pulse: A Guide to Social Media and Apps

Editorial Team
February 11, 2026

WeChat is the most popular social media platform in China, with over a billion active users. It is an all-in-one app that allows users to chat, share photos and videos, play games, and even make payments. It is an essential tool for daily life in China.

Weibo is another popular platform, often described as the "Twitter of China." It is a microblogging platform used by celebrities, influencers, and ordinary people to share their thoughts. It is a powerful tool for social and political commentary.

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In addition to WeChat and Weibo, there are many other popular platforms. Douyin (the Chinese version of TikTok) is a short-video app that has taken the country by storm. Bilibili is popular among young people, and Xiaohongshu (Little Red Book) is a go-to for fashion and beauty tips.

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